Manager of Marketing Communications - Equitable Life

At Equitable Life of Canada, we realize that your work life is not just about performing a job; it's about being part of a workplace that helps you grow and reach your full potential. Within our friendly and collaborative work environment, we recognize that the key to our growth and success is a dedicated, motivated and customer-responsive staff. Join Equitable Life today

The opportunity: 
Reporting to the Director, Individual Product Development & Marketing, the Manager of Marketing Communications will develop and implement internal and external marketing communications strategies for the Individual products, concepts and sales initiatives. You will also manage a team that will help to implement these plans and increase brand awareness of our key value propositions. This is a wonderful opportunity to step into a leadership role at one of Kitchener-Waterloo Region’s Top Employers for 2019!

What you'll do:

  • Develop and implement marketing communication strategies for the Individual division

  • Budget for and manage the effective use of print and promotional materials throughout the year

  • Ensure that the marketing communications produced in the Individual Division are compliant with external regulations and internal guidelines

  • Coordinate the marketing communication work for the Individual division across internal business partners, corporate communications and field communications with MGAs & Advisors

  • Launch communications and ongoing promotion of the Sales Conference to RSMs, Advisors and distribution partners

  • Create and maintain training materials and presentations on products, sales concepts and other marketing opportunities to facilitate the training of producers/advisors, MGAs, and regional managers

  • Write creative and/or technical internal and external communications

  • Act as key stakeholder for the individual elements of both the corporate website and advisor website design

  • Work with the Graphics Services department on the design and production of materials

  • Manage the day-to-day staff activities and their professional development and performance

  • Conduct annual staff performance appraisals, and address performance-related gaps and learning opportunities 

What you'll need:

  • A minimum of 5 years directly related marketing experience, specifically in insurance

  • Diploma or Degree from a recognized College or university degree in English, Journalism, Public Relations, Communications or a related field

  • Superior and diverse writing skills

  • Experience managing staff and coordinating production of marketing communication and promotional activities

  • Experience working and collaborating with other managers, designers and suppliers

  • Experience with co-ordinating special events, trade shows and conferences

  • Demonstrated success in program and strategy development and delivery

  • Ability to work under tight deadlines in a fast paced work environment

  • Strong organizational skills with the ability to manage multiple tasks concurrently

  • In depth experience working with creative designers and knowledge of basic design principles an asset

  • Ability to lead creative development including strong understanding of best practices

  • Exceptional marketing campaign management/event coordination skills

  • Strong knowledge of Internet delivered applications and promotions

  • Bilingual, spoken and written (French and English) an asset but not required


At Equitable Life, we are committed to providing equal access to employment opportunities across our organization. Please contact our HR team at careers@equitable.ca if you would like to receive our job postings in an alternative format or require an accommodation with the application process.

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Kaitlyn Holbein