UNCOVERING THE MYSTERIES OF SEO
Local digital marketing professional and SEO specialist Brendan Waller will walk us through the powerful and sometimes overwhelming world of SEO and what it means for modern-day communicators. His hands-on presentation will focus on a variety of SEO themes including:
SEO and content marketing
Short and long-tail keyword research
Common SEO myths
Landing page optimization
Effective SEO tools
Part of the IABC Digital Marketing Series, you will leave this workshop with actionable steps on how to improve your website's SEO.
time and date
Tuesday, 15 December, 2019
5:30 pm to 7:00 pm
The Family Centre
200 Ardelt Avenue
Kitchener, ON N2C 2L9
Holiday Social + Instagram Workshop
Join us to celebrate in true IABC Waterloo spirit. We have an amazing evening of learning, networking and fun (mostly fun) planned for the first week of December, kicking off the holidays.
Our Holiday Social will include:
An Instagram expert mini master class, with Sylvia Pond, local photographer, entrepreneur and all-around giver of happiness.
The chance to practice your culinary decorating skills at a gourmet holiday cookie decorating workshop.
A cocktail hour with a charcuterie spread prepared by the Executive Chef of the Conestoga College School of Hospitality.
time and date
Monday, 3 December, 2018
5:30 pm to 8:00 pm
Conestoga College - Waterloo Campus
108 University Ave.
Waterloo, ON N2J 2W2
Kick-off event: Getting the most out of your email campaigns
Email marketing can be one of the most effective ways to persuade and convince your audience to take action. However, email isn’t easy to get right.
At the first event of our 2018/19 Board year (and the first event in our new Digital Marketing Series!) we will learn how to optimize our email marketing efforts – and the landing pages they link out to. You’ll walk away with some new skills to put into action for your organization right away.
time and date
Wednesday, 10 October, 2018
6:00 pm to 8:30 pm
Kitchener Public Library
85 Queen St. North
Kitchener, ON N2H 2H1
IABC Waterloo’s 2018 Communicator of the Year Award and Pd Event
The first annual IABC Waterloo Communicator of the Year (COTY) event honoured of our 2018 recipient, Fran Gregory. Fran is a 35+ year communications professional and the longest-standing member of IABC Waterloo.
The IABC Waterloo Communicator of the Year is a prestigious award that honours an inspiring leader in the Waterloo Region area who demonstrates excellence in leadership, management and communications skills.
As part of a behind-the-scenes, wide-ranging presentation on her career to date, Fran shared insights on being "NICE" to succeed, and how communications has shaped her success and influenced countless businesses, organizations and individuals across Waterloo Region, Ontario and beyond.
time and date
Wednesday, 23 May, 2018
5:30 pm to 8:30 pm
Timeless Cafe & Bakery
305 Northfield Drive East
Waterloo, ON N2V 2N4
iabc waterloo's 2018 Break through communications conference
IABC Waterloo started Break Through in 2017 to offer something totally new to communicators in the Waterloo Region. The purpose of Break Through is to provide attendees with the skills and strategic thinking they need to effectively engage their audiences in today’s rapid-fire communication landscape. We want to bring communicators together to learn about the latest and greatest industry info and trends, so they can take the next step in their careers.
Break Through 2018 covered a range of topics include brand-building, Facebook ads, the art of storytelling, how to create boundary-breaking communications campaigns, and more.
March 21, 2018
The Cambridge Mill
100 Water St. North
Cambridge, ON. N1R 1P1
Creativity on a dime: big ideas on a small budget
Communications professionals often find themselves having to balance between ideas and budget. Our first event of the year will teach you creative ways to make the most of any budget.
The Canadian Society for Medical Laboratory Science (CSMLS) is an association with big dreams but a modest budget. Yet it has won several international marketing and communications awards alongside big budget organizations like HSBC, UPS, and eBAY.
Using past projects as case studies, we’ll examine how to find creative solutions that address real business needs and inspire you to launch your next award-winning campaign.
January 18, 2018
Kitchener-Waterloo Art Gallery
101 Queen St. North
Kitchener, ON. N2H 6P7
Mix & mingle holiday social
IABC Waterloo invites you to join us at ABE ERB Kitchener for our annual Mix and Mingle Holiday Social. This is a great opportunity to network with your comms tribe, talk to members of our board of directors, and of course, have a house ale at a great local brewery.
This event will have complimentary appetizers, cash bar, and prizes for the best ugly holiday sweater. Best of all, this event is free for IABC members and only $10 for non-members.
So join IABC Waterloo and the extended communications family for a great chance to meet your professional community, learn about upcoming events and show off your festive attire.
December 14, 2017
151 Charles St. West
Kitchener, ON. N2G 1H6
elevate your social strategy workshop
Join fellow communicators from across Waterloo Region to get ‘Social Media Savvy’ and learn from one of the best practitioners in the industry – Naheed Somji. A Social Media Specialist at Economical Insurance and Part-time professor within Conestoga College’s Social Media Marketing Program, Naheed will share with you his social media strategies and insights, giving you tools and tips that can be easily implemented in your workplace.
At this workshop, you will learn:
The major keys to social media success – getting off to a good start
The art of writing for a social audience
The new reality of social media for businesses
Managing your organization’s online reputation
Measuring what’s really important – your return on investment
Monitor what people are saying about you online – in 15 minutes a day
October 26, 2018
675 Queen St. South, Suite 111
Kitchener, ON. N2M 1A1